Shuttlecock OEM/ODM: Flight Performance, Cost & Packaging
Define Target Markets & Playing Scenarios
Clubs & Academies
Calculate actual shuttle consumption per session and court; evaluate stability and replacement frequency via trial play.
Retail Brands & Restocking
Distinguish training, club and match series; standardize model, speed and packaging markings for easy reordering.
Tournaments & Regional Supply
Provide city, altitude, season and indoor temperature data; confirm speed ratings through court trials on site.
Feather Configuration: Balance Quality & Cost
Clarify feather species, grade, shaft thickness and appearance. Curvature matching of all 16 feathers dictates flight stability; grade names across factories require physical verification.
Cork Base Structure: Verify Feel via Samples
Evaluate natural solid wood cork, 3-layer sandwich cork or composite bases alongside feather tiers. Compare rebound and impact feel, recording layer composition in spec sheets.
Speed Calibration: Calibrate to Target Courts
Select speed ratings based on ambient temperature, altitude and weight balance. Compare adjacent speeds and maintain trial records across regions and seasons.
Branding & Packaging: Unified Visual Identity
Align tube labels, cork logos, ribbons and outer cartons; verify printing craft, colors, barcodes and transit protection. Special finishes may affect MOQ and tooling fees.
Provide These Details for Efficient Communication
- Usage & Procurement Plan: Training, club or tournament tiers; initial order volume, speed ratio and replenishment schedule.
- Sample Benchmark: Reference models or physical shuttles; feather and cork requirements; specific flight or durability aspects to improve.
- Brand Assets: Vector files in AI/PDF/SVG formats; typography, Pantone codes, barcodes and packaging languages.
- Delivery Specifications: Destination, logistics mode, required arrival date and necessary shipping documents.
4 Key Approval Checkpoints from Brief to Bulk Delivery
Define Requirements & Price Scope
Detail usage, materials, speed, quantities and packaging; confirm production, printing, sampling and freight costs with model-specific MOQ.
Inspect Artwork & Physical Samples
Verify artwork copy, dimensions and color codes before checking physical shuttles and packaging; color and flight feel follow actual samples.
Court Trial & Seal Production Standard
Record speed drop points, trajectory stability, durability and cork condition on target courts; seal agreed samples, spec versions and QC methods.
Batch QC Acceptance & Dispatch
Agree on sampling rate, speed tolerance, cosmetic inspection, packaging counts and batch markings; schedule delivery factoring lead times and shipping.